Boosting Export with Packaging – Webinar 3: Designing and Storytelling

The programme is for companies who wish to expand their understanding on packaging and its role in food export. The coaching is in English and it is free of charge.

The program is carried out as a series of webinars which consist of a keynote speech or keynote and workshops.

• Keynote speech: 9.00-10.00, open for everyone
• Workshops: 10.00-11.30, limited number of company spaces. Available spaces are filled in order of enrolling. Companies participating in workshops will be given a pre-assignment which will be discussed in guided small groups. The results are made available to the company for later use.

Webinar program

9.00-10.00 Keynote speech for all
Coaches: Anssi Kähärä, Werklig and Renne Angelvuo, Win Win Design

• Anssi Kähärä: The power of storytelling in brand, design and product packaging
• Renne Angelvuo: The impact of a strategic brief for a winning packaging and brand design. Duration: 1 hour
  For companies enrolled for workshops Workshops in groups: What kind of story does my product communicate?

10.00-11.30 Workshops for companies enrolled (limited spaces available) 

• What kind of story does my product communicate?
• Guided workshops with individual feedback. Duration: 1 hour
• Presenting group work results Duration: 30 minutes