The programme is for companies who wish to expand their understanding on packaging and its role in food export. The coaching is in English and it is free of charge.

The program is carried out as a series of webinars, this webinar consist of keynote speeches and Q & A.

Webinar 9:00-10:30 and Q&A 10:30-11:00

Coaches: Eero Seppälä and Virpi Korhonen, Sense N Insight and Kari Solala, Makery

Pre assignment for all
Highlighting the most important research questions for package testing (link sent before the webinar)

Keynote
Eero Seppälä: Eye tracking for assuring shelf visibility
Virpi Korhonen: Holistic concept testing for optimising packaging value
Kari Solala: Sensory testing for matching your packaging communication with product attributes
Duration: 1 hour 30 minutes
Q & A: 10:30-11:00